Client Overview
Client: Business Optimization Coach
Industry: Training and Business Coaching
Service Provided: Fractional CMO, Lead Generation & Conversion
Project Description
Kayla Sloan runs a comprehensive training program for aspiring virtual assistants, with two main purchase options: a self-paced course and a course plus coaching package. Despite having a visually appealing funnel designed by a professional, Kayla faced challenges with consistent sales and needed strategic support to enhance her revenue generation. We provided targeted Fractional CMO support and lead generation strategies to elevate the effectiveness of Kayla’s funnel and increase sales.
Key Challenges
- Lack of Urgency: The evergreen nature of the course meant that potential buyers felt no immediate need to purchase, delaying their decision-making process.
- Platform Limitations: The course hosted on Teachable made it difficult to enforce special pricing deadlines, impacting conversion rates.
- Inconsistent Sales: Although the program had a strong foundation, sales were not steady, particularly for the higher-priced coaching package.
Goals
- Increase sales consistency for the evergreen course.
- Drive more enrollments for the higher-ticket coaching package.
Strategic Approach
Fractional CMO Support:
- Sales Page Optimization: Updated the sales page copy, focusing on aligning the messaging with the ideal client and rewriting the flow to drive urgency and commitment.
- Urgency Implementation: Integrated Deadline Funnel to create customized deadlines for each visitor, generating a sense of urgency and encouraging immediate action.
- Price Strategy Consulting: Guided Kayla through a price reassessment, enabling her to confidently double the price of her program.
Lead Generation & Conversion:
- Tailored Checkout Process: Cloned Teachable checkout pages to offer two distinct pricing options, incentivizing early action while maintaining the evergreen nature of the product.
- Automated Email Nurturing: Set up targeted email automation sequences that nurtured leads through the custom deadline period to maximize conversions.
Results
Immediate Wins:
- Consistent Sales Surge: Implementing the new strategies led to a sale every day for three consecutive weeks—a significant improvement from previous inconsistent sales.
- Revenue Growth with Price Increase: After doubling the price, Kayla continued to see regular enrollments for both the evergreen course and the coaching package, proving the perceived value and effectiveness of her program.
Key Metrics:
- Increased Sales Velocity: The funnel adjustments turned sporadic sales into a steady, daily flow.
- High ROI: The strategic changes supported a scalable revenue model, allowing Kayla to confidently maintain higher price points while achieving consistent sales.
Sustained Impact:
- Repeatable Sales Process: The optimized funnel and urgency tactics created a system Kayla could replicate for future launches, securing long-term growth.
- Enhanced Client Engagement: Custom deadlines and improved nurturing sequences increased engagement and conversion rates among leads.
Client Feedback
“Before working with LaTisha, my sales were inconsistent despite having a strong product. Her strategic guidance and implementation of urgency tactics transformed my funnel, leading to consistent daily sales and enabling me to double my program’s price while still seeing enrollments.”
— Kayla Sloan, Founder of 10K VA and Six Figure Systems
Want to enhance your evergreen sales funnel, create urgency, and drive consistent revenue? Our Fractional CMO and Lead Generation & Conversion services can help you achieve your goals. Contact us today to start building your path to success.